濟南短視頻運營|2026年IP五大趨勢揭秘

　　Jinan Short Video Operation | Revealing the Five Major Trends of IP in 2026

　　2026年80%的IP會完蛋，剩下的20%會掙得盆滿缽滿。為什么呢？因為新一年的游戲規(guī)則已經(jīng)完全不一樣了。我花了三個月時間總結(jié)出了2026年IP的五大趨勢，每一條都會決定你能不能掙到錢。

　　By 2026, 80% of IPs will be ruined, and the remaining 20% will earn a lot of money. Why? Because the game rules for the new year have completely changed. I spent three months summarizing the five major trends of IP in 2026, each of which will determine whether you can earn money.

　　，放棄流量幻想，聚焦精準(zhǔn)獲客。過去我拍過很多那種幾十秒播放量非常大的爆款，但是沒用，沒有任何轉(zhuǎn)化，導(dǎo)致我停更了好幾個月，因為光投入沒有產(chǎn)出，拍不下去了。后來我想明白了，與其做十條百萬播放量的爆款，不如做一條三到五分鐘的內(nèi)容，可能播放量不是很高，但是能夠精準(zhǔn)的擊中目標(biāo)人群，篩選出精準(zhǔn)客戶。來十個精準(zhǔn)客戶，遠(yuǎn)遠(yuǎn)好過100萬的吃瓜群眾。爆款是賠本賺吆喝，精準(zhǔn)才能夠拿到真金白銀。

　　Firstly, abandon the illusion of traffic and focus on precise customer acquisition. In the past, I have filmed many popular products with high views in just a few tens of seconds, but it was useless and did not generate any conversions, which caused me to stop updating for several months because I couldn't continue filming due to the lack of output from the investment alone. Later on, I realized that instead of creating ten million views of popular products, it's better to create a high-quality content that lasts three to five minutes. Although the views may not be very high, it can accurately target the audience and filter out targeted customers. Ten precise customers are far better than one million onlookers. Explosive products are a way to make a profit at a loss, and precision is the key to obtaining real gold and silver.

　　第二，做少而精的深度價值交付。過去賣課給客戶搞了很多干貨，他們學(xué)了很多，但是很難落地。現(xiàn)在的客戶不會因為你干貨多而買單，只會為解決具體問題而買單。現(xiàn)在不要給客戶交付太多，聚焦他們的一兩個關(guān)鍵問題解決徹底，他們就愿意給你付高價。像我的很多客戶，他們光學(xué)一個批量成交，就愿意付幾萬塊錢。從多而淺到少而精，這個是IP的必然出路。

　　Secondly, deliver in-depth value with minimal effort. In the past, I sold courses to customers and provided them with a lot of practical knowledge. They learned a lot, but it was difficult to put it into practice. Customers nowadays will not pay for you just because you have a lot of practical knowledge, they will only pay for solving specific problems. Don't deliver too much to customers now, focus on solving one or two key issues thoroughly, and they will be willing to pay you a high price. Like many of my clients, they are willing to pay tens of thousands of yuan for a bulk transaction in optics. The inevitable way out for IP is to go from being shallow in quantity to being refined in quantity.

　　第三，短視頻和直播必須一起搞。經(jīng)常有人問我到底先做短視頻還是先做直播呢？這個問題不用糾結(jié)，成年人不做選擇，既要還要。短視頻負(fù)責(zé)種草篩選精準(zhǔn)客戶，直播負(fù)責(zé)深度溝通完成轉(zhuǎn)化。單靠短視頻轉(zhuǎn)化效率很低，單靠直播信任度不夠，獲客成本太高，兩者結(jié)合才是解。

　　Thirdly, short videos and live streaming must be done together. People often ask me whether to start with short videos or live streaming first? There's no need to dwell on this issue, adults don't have to make choices, they still need to. Short videos are responsible for seeding and screening accurate customers, while live broadcasts are responsible for deep communication to complete conversions. Relying solely on short videos has low conversion efficiency, insufficient trust in live streaming, and high customer acquisition costs. The combination of the two is the optimal solution.

　　第四，用投放搶流量。如果現(xiàn)在還想靠自然流白嫖平臺，那速度太慢了。為什么你的短視頻沒流量？直播沒流量？因為都被別人買走了。聰明的IP都懂得用付費的方式盡早拿到更多精準(zhǔn)客戶，因為獲客成本一定會越來越貴，現(xiàn)在永遠(yuǎn)是的時候。你看那些大IP短視頻幾千幾萬點贊，直播間萬人在線全是投流的，他們不投流照樣沒流量。投放不是成本，是花錢加速。你用投放可能三個月就能干成的事，用自然流可能得三年。你是愿意花點錢省時間還是愿意等？

　　Fourth, use advertising to grab traffic. If you still want to rely on natural flow prostitution platforms now, the speed is too slow. Why doesn't your short video have any traffic? Live streaming without traffic? Because they were all bought by others. Smart IPs know how to use paid methods to acquire more precise customers as early as possible, because the cost of acquiring customers is bound to become increasingly expensive, and now is always the cheapest time. Look at those big IP short videos that have thousands or tens of thousands of likes, and live streaming rooms where thousands of people are online, all of them are streaming. Even if they don't stream, they still have no traffic. Advertising is not a cost, it's about spending money to accelerate. What you can accomplish with advertising may take three months, but with natural flow it may take three years. Would you rather spend some money to save time or wait?

　　第五，一定要打造你的強人設(shè)?，F(xiàn)在每個賽道都在卷，要想脫穎而出，必須得靠強人設(shè)。沒有清晰人設(shè)的IP，用戶記不住，不信任，獲客成本很高，轉(zhuǎn)化難度很大。打造有溫度、有度的強人設(shè)，用戶會主動來找你，哪怕很高，用戶做決策也會更快，而且競爭對手很難把客戶挖走，因為客戶只認(rèn)可你。關(guān)于打造人設(shè)有兩個：用戶要信任你這個人，這個需要你輸出你的故事、你的價值觀、你的個性；然后要讓用戶信任你的，這個靠你的干貨、靠你的案例。

　　Fifth, you must build your strong character. Nowadays, every track is being rolled up, and in order to stand out, one must rely on strong skills. Without a clearly designed IP, users cannot remember and do not trust it, resulting in high customer acquisition costs and difficulty in conversion. Create a strong and professional character with warmth, and users will actively come to you, even if the price is high. Users will make decisions faster, and it is difficult for competitors to poach customers because they only recognize you. There are two key points about building a person: first, users need to trust you as a person, which requires you to share your story, values, and personality; Then you need to make users trust your expertise, which depends on your expertise and case studies.

　　這五個趨勢，如果你能聽進(jìn)去，并且提前布局，2026年，你一定會穿越周期，邁向下一個高峰。

　　If you can listen to these five trends and plan ahead, by 2026, you will definitely cross the cycle and move towards the next peak.

　　本文由  濟南短視頻運營 友情奉獻(xiàn).更多有關(guān)的知識請點擊http://www.duish.cn/真誠的態(tài)度.為您提供為的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.

　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click http://www.duish.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.